In the article (Experience sharing in terminal retail market (II) - Integration and development of smart home + decoration design), I shared with you the integration and development of smart home and decoration design, referring to the combination of smart home and decoration design. Selling points and highlights, then today's article will focus on understanding where these selling points and highlights are reflected.
First, the highlight of the combination of smart home and decoration design
The so-called bright spot, from the design level, the smart home is to give space to spirituality and wisdom, will have no life cold appliances, lamps, switches, sockets, door locks, curtains, stereo, traditional security monitoring, access control, smart Electric living racks and other elements of life, as well as daily life experience in forgetting to bring keys, switches, and off lights, through the Internet of Things technology, artificial intelligence AI will integrate physical space and human science and technology, In order to create a paradise for users with a sense of fantasy, technology, comfort and wisdom. After the technology is realized, the artist's artistic expression and concept design will be used to integrate the spatial artistic conception with the humanities science and technology to create a perfect intellectual life movement. Finally, the connotation of life embodied in the combination of smart home and decoration design can be embodied as: elegant, atmospheric, stylish, simple, comfortable, safe, smart, convenient, low-key luxury, and without losing the humanistic emotion expression design of the technology.
Second, the traditional decoration design encountered pain points
In order to find out the selling points of smart homes for decoration design, we must know what pain points exist in traditional decoration design, which is reflected in how to solve the following problems encountered in daily life:
(1) What happens if the home leaks, leaks electricity, leaks gas, and there is a safety hazard such as a fire?
(2) If the water dispenser is forgotten to shut off, repeated long hours of boiled water will affect people's health, and household electrical equipment will fail.
(3) What happens if a stranger intrudes and an accident occurs?
(4) What should I do if the lighting appliances at the time of leaving home forget to shut down and worry about safety?
(5) What if the elderly and children are separated for a long period of time, older people are prone to forgetfulness, and what accidents happen?
(6) What if the child's English learning performance falls, his concentration is not concentrative and fun?
(7) What if the child does not return home on time and you are busy with work and have no time to worry about, and worry about the danger of the child not going home on time?
(8) What if the pressure on work and life is high and the mood is irritating and anything cannot lift the spirit?
(9) What if the friends and relatives at home visit each other during the holiday season, the mahjong will have enough time to play, and there is nothing to talk about, and we would like to strengthen family relations and increase the atmosphere of a happy life?
(10) What should I do if I am sleeping or when I am away on holiday, financially stolen, and my life is threatened?
All of this is a real problem for smart homes, because it is the general manager of smart home life and close-fitting nannies! The whole home smart home system is shown below:
Third, to solve the pain point is to sell smart home future is inestimable
The effect of the scene solution that smart home can achieve is as follows:
If the family leaks, leaks electricity, leaks gas and gas, or when lighting appliances and drinking fountains are left behind, they forget to shut down, or if the household electrical equipment fails or if strangers intrud into it, these problems can be completely solved by relying on smart homes. Currently, regardless of domestic and foreign countries, as long as there is a network of places can be informed about family safety hidden danger information, and promptly resolved or click away from home when out of the scene, to achieve the entire housing electrical equipment initiatively closed and armed, can be scheduled control, remote control, scene Linkage control, scene memory control, power off network control and family members DIY control, let you worry! Comfort, peace of mind, rest assured, happy body and mind.
Through the smart home, the home can be controlled at any time and anywhere; to avoid all the troubles in life, like a smart home steward - a good helper for family life: a good companion for children to learn (background music to enhance emotional intelligence, enhance learning interest), adult wisdom Private cinema (the best living space for family and friends to increase their feelings during holidays). When family members come home and when they return home, they are all in control and are free from all worries. Even when a stranger enters the house, the alarm will sound, the lights will flicker, and the television will automatically turn on, creating an illusion of someone at home, leaving unsuspecting strangers away from their hearts. Not only that, if you are on vacation or on a business trip, you can also make a remote shouting conversation, tell the other party, and immediately withdraw. Under normal circumstances, you will become a guilty conscience, and you will naturally slip away. It can be seen that the whole family of smart homes has achieved unlimited possibilities of life in the future...........
Say so good, then smart home is everyone's need? The answer must be affirmative. Only the life needs of each family member and the pain points encountered in life are different, so smart home is a customized consumption. From this perspective, it belongs to individualized consumption, and the output value of customer unit can be high or low, and it belongs to low frequency in marketing. consumption. The decoration is a big project, and it is usually transformed in 15-20 years. So, what are the best partners for smart home benchmarking? Stay tuned for follow-up sharing.
Recommended reading
Terminal Retail Experience (1): Smart Home Terminal Channels and Promotional Resistance
Terminal Retail Experience (II): Integration and Development of Smart Home + Decoration Design
Channel retail experience (3): highlights and selling points of smart home renovation design
Channel Retail Experience (4): Smart Home Alien Alliance & Telemarketing Feedback
Channel retail experience (5): The occupant diversion of smart home store marketing
Channel Retail Experience (6): How Storefront Marketing Receives Whole-House Smart Experiences
Channel Retail Experience (7): Analysis of Price Differentiation for Smart Home Manufacturers
Channel Retail Experience (8): How to Track Smart Home Store Customers Increase Conversion Rate
Channel retail experience (9): The open and communicative road of the whole house smart home system
Channel Retail Experience (10): Six Tips for Promoting Smart Home Community Promotion
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Editor: Aaron Micro Signal: iot-professor, this article has applied for original protection, without authorisation from the originator and Zhijia.com.
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