Immersive entertainment is part of the most impressive technological advances of the past few years. Although all these different breakthroughs and advancements seem to happen often, this does not mean that it is easier to achieve them. Developing programs and experiences for VR, AR, and MR requires considerable knowledge and skills. This is a daunting field for those interested in the digital world.
Mirra hopes to change this. This 3D design and content creation platform is currently on the market as an open beta. From experienced developers to pure novices, Mirra allows everyone to easily create their own immersive experience, just like making a simple PPT presentation.
You can upload pictures, videos, audios, 360-degree videos, 360-degree pictures, even 3D models to the library, and the system will immediately optimize them to the digital environment. This is simply a matter of dragging and dropping the media into virtual reality, augmenting reality or the location of the hybrid environment, and it can be published to the cloud at any time. Then, you can view the experience through HTC Vive, Oculus Rift or other options.
Mirra founder Kevin Farnham said: “We believe this is the future of 3D content creation and distribution because we allow anyone to create simple works in this new field. We think it is similar to Squarespace and Photoshop, that is, Easily publish beautiful new websites or make graphic design easier."
The most exciting aspect of this development tool is its ability to attract a new market that has previously feared the complexity of emerging technologies.
From history teachers who hope to quickly create an AR dinosaur treasure hunt for the course, to real estate agents who want to turn the content of the site into a VR viewing experience, and to marketers who want to show customers an excellent mixed reality promotion copy. All of these experiences often involve long and expensive content development processes. Now thanks to Mirra, people don't have to write a single line of code to create a similar experience quickly and easily.
Farnham added: "We think people will use Mirra to achieve a wide range of purposes: demonstrations, product tours, sales tools, training, portfolios, location guides, brand marketing experiences, promotional experiences, educational content, galleries, advent Its prototype of experience, etc."
Mirra's beta version is already online. If you are interested, you can start your own immersive project right away.
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