The semiconductor industry relies on the development of new growth points

The first half of 2012 was over. However, due to the deterioration of the European debt crisis, the US economy has not seen any rebound. The Chinese macro economy is also not optimistic. In the first half of the year, the growth of the global semiconductor industry further slowed down.

Then, how to use powerful measures to expand new market growth points has become the strategic focus of major semiconductor companies in the second half of the year. Xiao Bian summed up four effective market growth points for everyone and hoped to help everyone.

The first is automotive electronics: Driving the driving experience with platform solutions

In recent years, the Chinese auto market has developed rapidly. According to iSuppli's forecast, China's auto electronics market is expected to surpass the United States in 2012 and become the largest single market. This temptation is obviously huge. It is conceivable to integrate products such as MCUs, MPUs and sensors, and to strengthen cooperation with depots to provide customers with complete, production-ready hardware and software solutions to enhance the driving experience of drivers. The main market strategy.

The second is wireless services: focusing on integrated design

With the explosive growth of smart connected devices, the development of integrated design solutions for multiple base stations has gradually become a trend. The explosive growth of smart connected devices and data and video content has triggered a rapid increase in the demand for mobile data transmission. The surge in global mobile data traffic has also brought challenges and opportunities for wireless infrastructure equipment suppliers.

The third is the sensor: dedicated to small size and low power consumption

According to IHS' forecast, the global smartphone and tablet motion sensor technology revenue will double in the next five years, from 1.1 billion USD in 2011 to 1.9 billion USD in 2015. As the market's demand for smaller, thinner and lighter mobile devices continues to grow, compact acceleration sensors with advanced embedded features are key to providing complex applications in the latest devices. It is estimated that by 2016, accelerometers and other MEMS sensors in the field of smartphones and tablets will achieve nearly 100% penetration.

The fourth is a small engine: strengthen electronic control market promotion

The small engine market is migrating from carburetor systems to cleaner and more efficient electronic ignition and electronic fuel injection control (EFI) systems.

In this way, semiconductor companies can issue single-cylinder (MC33813) and twin-cylinder (MC33814) electronic control semiconductors for small internal-combustion engines for the transportation, industrial and consumer goods industries. Applications include motorcycles, light motorcycles, scooters and three-wheeled motorcycle taxis. Single-cylinder and twin-cylinder gasoline engines used.