Zhejiang solar photovoltaic business life and death

As of March 2011, there were 176 solar photovoltaic companies in Zhejiang Province, 78 of which were established after September 2010. Sixty-five percent of these newly added companies have already cut into the production of components. This is a set of data obtained from the Zhejiang Solar Energy Industry Association.

There were 78 new entrants within half a year. Although the PV industry experienced the 2008 Waterloo-like lessons of polysilicon, it still failed to block the new entrants. Due to the gradual shrinkage of the profit space in the traditional manufacturing industry in China and the higher gross profit margin in the photovoltaic industry, Zhejiang Province, with the strength of private capital, has once again witnessed a new round of expansion of the photovoltaic industry.

According to the Zhejiang Provincial Government’s “New Energy Promotion and Application and Industrial Development Plan for Photovoltaic Industry in Zhejiang Province” (hereinafter referred to as the “plan”) on November 24, 2009, the focus of Zhejiang's development of the photovoltaic industry is to increase the photovoltaic conversion efficiency of photovoltaic cells. The person in charge of the relevant department in Zhejiang Province once said that Zhejiang Province encourages the development of photovoltaic industry, but does not include polysilicon purification projects that are not allowed in the province's resources and environment. This also means that Zhejiang Province is encouraging the development of battery components, not silicon purification. The requirements for the capital and technology of components are much lower than those for silicon purification. For private enterprises with weaker financial strength, they are more willing to choose to enter the component packaging links in the middle reaches of the PV industry chain.

Hu Qishu, a senior practitioner in the market research of solar photovoltaic polysilicon wafers and battery modules, said that the gross profit rate of photovoltaic industry components can often reach 15% to 35%. Even if some companies have insufficient technology and are not large enough, the gross profit margin can still be It is 8% to 10%, which is a great attraction for many manufacturing companies in Zhejiang where the gross profit margin is about 5%.

Shen Fuxin, secretary general of the Zhejiang Solar Energy Industry Association, stated that of the 78 newly established enterprises after September 2010, 30 new members of the solar photovoltaic industry were from Wenzhou, a private enterprise in Zhejiang, and Kaihua County, a polysilicon purification base in Zhejiang Province. The number of new enterprises entering the photovoltaic industry reached 27, and the total number of PV companies owned by the county exceeded the record of 57 companies. It is understood that almost all of these new members are small-scale investments. None of the investment amount can reach 800 million yuan, and the 800 million yuan investment is the basic capital for investing in a production capacity of 1,000 tons of polysilicon production lines.

The prospects for new businesses are worrying. According to estimates from a number of professional survey agencies, the global PV module prices will fall by 9%-17% from last year. New module manufacturers will have no profit due to the lack of stable and low-cost upstream battery supply. It may even be a loss.

Loss of production has been the first loss, the cost price is higher than the European market price. In this regard, Hu Shu said that now is not a good time to enter the photovoltaic industry on a large scale. “The newly-added companies have chosen the wrong time to enter the industry and the prospects are bleak.” Hu Weishu said that with the downward adjustment of the on-grid PV tariff subsidy in Germany and Italy, the module prices will inevitably continue to fall; according to a study of the photovoltaic industry The report estimates that the average price of polycrystalline silicon solar modules globally fell by 9% in the first quarter of 2011 and will drop by 6% again in the second quarter.

Spoilers are making waves. Zhejiang Province proposed in the "planning" that by 2012, the output value of the photovoltaic industry in the province should reach 200 billion yuan. In 2010, the output value of the photovoltaic industry in the province was 90 billion yuan. However, some companies with no strength are playing the role of industry spoilers. They use fake brands and fake certifications to produce inferior products. In this regard, Shen Fuxin said: “This is hurting the industrial base of China's photovoltaic industry, and it urgently needs the government to solve the problem. The government’s focus is not to provide capital subsidies for on-grid tariffs, but to provide a platform for enterprises to improve industrial technology. Innovation, focusing on supporting leading technology companies, while strengthening the quality of supervision, so that substandard products can not be out of the country, and heavy penalties involved companies."

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