Jingke Electronics: Focus on “Flip-On” to create an international supply chain

< p> [Text / high-tech LED Xu Chaopeng] At present, with the rapid development of LED lighting technology, the market penetration rate is further enhanced. High-tech Research Institute LED Research Institute (GGII) Statistics show that in 2015, the number of LED industry main industrial chain enterprises has reached 20,000, and the competition between a large number of LED companies can be described as fierce.

“In 2015, it was a year of rapid development for Jingke. No matter the company scale or production capacity, it has a leap development compared with the previous year.” When talking about the overall market situation in 2015, Jing Ke Electronics President Xiao Guowei The doctor said.


Dr. Xiao Guowei, President of Jingke Electronics

It is reported that in 2015, Jingke Electronics has greatly improved its production capacity in various series of products. Among them, the monthly production capacity of medium and small power SMD products has reached 800 KK, and the monthly production capacity of EMC products has also exceeded 200 KK. All of this has benefited from the strategy of Jingke Electronics for many years to adhere to the "flip-free gold line" strategy.

"This year, the company has increased by more than 30% in the introduction of new products such as TV backlights. It is obvious that under the trend of single sales price drop this year, LED products have ushered in huge applications in the lighting market, and the overall sales scale has reached It is close to the growth rate of more than 30%, and even if it is calculated from the LED device package, it can even reach 50%.” Xiao Guowei mentioned.

It is understood that from the beginning of this year, Jingke Electronics will regard TV backlight as one of the key development directions. At the same time, Jingke Electronics' high-brightness LED backlight products have successfully entered the supply chain of mainstream TV manufacturers such as TCL, Skyworth, Hisense, Changhong and Konka.


Jingke Electronics Panorama

"In response to the market's new demand for LED backlights, Jinko has made a series of new technology developments, such as the new R-cell package and COB packaging technology to enhance high-gamut LED backlights in traditional NTSC technology. Based on the fact that it is difficult to achieve more than 80% of the domain, Jingke Electronics can achieve a high color gamut of more than 95% by adding a new powder and matching a better LCD panel." Xiao Guowei said.

It is reported that at present, Jingke Electronics has successively launched high-reliability side-emitting backlight package devices 4014 and 7020 and direct-type backlight devices 3030 and 2835, and has gradually won market recognition. And then, as LED flip-chip backlights have the advantages of high power and packaging, they will also be used more and more in TV backlights.

All in all, the future performance of LED backlights in high brightness and high color gamut will be the trend and direction of development in the next few years. In contrast to the current domestic market, with the gradual prevalence of CSP flip-chip technology, it is believed that the prospect of creating this new trend of flip-chip will be even more unlimited.

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