Sanxiong Aurora: comprehensive layout of LED lighting market

[Text / Xiong Yuheng] Recently, Sanxiong Aurora, the leading brand in the domestic lighting industry, has exhibited five series of products, namely home lighting, commercial lighting, light source electrical appliances, engineering lighting and outdoor lighting, all of which are LED products with mature technology and application.

Sanxiong Aurora has increased the proportion of products in the home lighting series, showing a full range of home lighting products including living room, bedroom, kitchen, bathroom and so on. While demonstrating the superior products separately, Sanxiong Aurora also simulated a number of different Led Lighting product application scenarios, allowing visitors to experience and experience the led lighting application in the most direct way.

Guangzhou International Lighting Exhibition Sanxiong Aurora booth

The exhibition is hailed as the weather vane and barometer of the industry development. The situation of the exhibition can often predict the development trend of the lighting industry in the next few years. Similarly, the initiatives taken by exhibitors at the show can also reflect the focus of corporate development. The arrangement of Sanxiong Aurora at this exhibition shows the determination of Sanxiong Aurora to actively develop and fully deploy the LED lighting market.

We know that due to the lack of awareness and experience of LEDs by end consumers, they are too sensitive to price, which leads to low acceptance of LED lighting in the residential home lighting market. But in the view of Sanxiong Aurora, these two problems are being solved.

Nie Jianqiang, director of the Sanxiong Aurora Home Project Department, told the Gaogong LED reporter that the cost of the LED industry has dropped significantly this year, and the price of some LED products is close to that of traditional fluorescent products. At present, the most important task of LED lighting companies is to enhance consumer awareness of LED lighting through personal experience, and then accept LED lighting.

Sanxiong Aurora Zhongshan LED Experience Hall

Based on this, Sanxiong Aurora has established LED experience halls in Beijing and Zhongshan. As an important means of Sanxiong Aurora layout LED lighting market, LED Experience Hall will be opened in Hangzhou and Shanghai in the future.

The experience pavilion demonstrates the actual effects of Sanxiong Aurora LED lighting by simulating different light environments, allowing consumers to intuitively feel the special atmosphere and effects created by different light source designs and LED product applications. It helps consumers to experience and experience the functions and advantages of LED lighting in a true and intuitive way, while deepening consumers' awareness and understanding of the entire LED industry.

Nie Jianqiang also said that in the future, Sanxiong Aurora will focus on improving product quality, while effectively reducing product costs, in order to provide consumers with higher quality, more demand-oriented, more cost-effective LED lighting products. At the same time, an e-commerce platform will be established to improve the convenience of consumers to purchase products, and truly help consumers to achieve electricity, money, and worry.

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